Second Thought banner: Can great design boost your sales? Two IDA Design Awards and a strip of studio projects

Startups / Second Thought

Join a top agency? Build one.

An award-winning design team for founders. Brand and UX/UI that drives adoption, retention and growth.

RoleFounder
Since2023
Started withZero capital
StatusActive
Visit secondthoughtstudio.com
7Member team
40+Clients
100+Projects
$10KPeak MRR
Visit the studiosecondthoughtstudio.com
01 · Why it exists

I wanted to run the agency, not work for one.

At NID, a senior told me about a year-long packaging project for a large brand. The agency billed the client far more than the designers who did the work were paid. Everyone around me wanted a job there. I wanted to know how it made money.

02 · Selected work

Brands and products, from zero to scalable.

A green SCM Silk shopping bag and potli pouch
The SCM Silk · retail packaging
A hand holding a bottle of My Hibiscus wellness drink
My Hibiscus · wellness drink
Janatha stationery reading Embrace royal heritage in every stay
Janatha · hospitality identity
Stacks of green Curam Hospital business cards
Curam Hospital · identity
An illustrated jasmine agarbatti box
Jasmine agarbatti · packaging
Maayu ID cards and print reading Your AI hiring powerhouse
Maayu · AI hiring brand
A Good Days gift box with three illustrated bottles
Good Days · skincare packaging
A black Deziner's Knot tote bag
Deziner's Knot · creative hub
Hands holding a House of Thinai furniture catalogue
House of Thinai · catalogue
A Foundr report cover on a wooden table
Foundr · brand book
Atheal campaign image of a woman in a white hood
Atheal · identity
A hand holding a phone with an orange payments app
Payments app · UX/UI
See the full portfoliosecondthoughtstudio.com
03 · What we sell

One package, idea to launch.

Service package

0-1 Brand Kit

USD 5,9998 weeks

Brand creative strategy
01 · Brand creative strategyPositioning, messaging and audience clarity, the foundation every design decision builds on.
Logo and logo animation
02 · Logo and logo animationA timeless mark plus motion variants, ready for every digital and physical touchpoint.
Design and guidelines
03 · Design and guidelinesThe full visual identity system, type, colour and imagery, documented so every future asset stays on-brand.
Packaging
04 · PackagingEvery shelf is a first impression. Make yours impossible to walk past.
Brand collaterals
05 · Brand collateralsEvery business touchpoint designed and print-ready: cards, decks, brochures, banners and more.
Website and shop
06 · Website and shopA conversion-first storefront that looks like your brand and sells like your best rep.
04 · How we work

Remote ten months a year. Together for two.

The whole team moves to one city for two months, then goes back to Chandigarh, Bengaluru and Puliangudi.

Five of the Second Thought team around a table of laptops in the studioThe team at a shared table with laptopsPlanning a project on a wall of sticky notesOverhead view of the studio table: laptops, notebooks and a Second Thought printThe Second Thought team looking up at the cameraThe team playing pickleball after workThe team beside a large stone sculpture

The studio in person: planning walls, crits, a team offsite and pickleball after work.

05 · The calls

What I'd do again, and what I changed.

Got right

I cold-approached the managing director of a large silk saree retailer with a small studio and a pitch about what design could do for them. They became our biggest client, across their sub-brands.

Changed

When my cofounder left, we narrowed to brand design. The full-service model wasn't sustainable, and a smaller studio doing one thing well is.

Second Thought AI Next case studySecond Thought AI →2026 · Just started