Side quests
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Now · updated 4 October 2026
At Lawrence School's 159th Founder's Day, I led our 60-member brass band past President Pranab Mukherjee with 8,000 people and the press watching. Three mace flips in the air, caught, then the salute. There was no second take. The visit, in the Deccan Chronicle
Loot · nerve under pressure
An award-winning organic farmer in my town grew hibiscus that nobody outside the town could buy. In class 11 I bottled it as a squash and sold 240 bottles at ₹250 each on my school's Founders' Day. In college I relaunched it properly: packaging, a website, direct sales, and office cafeterias including BYJU'S in Chennai. I paused it to go all in on Leggo. The farmer's family still runs the sales channels we set up.
Loot · a good product needs a road to market
I built a custom operating system for my dad's dental clinic with AI tools. It automated over 50% of the clinic's operations load, and marketing automations on top of it grew revenue by over 18%.
Loot · software is a design problem
I captained my district's under-19 cricket team. I still obsess over the game, and I can play more than 10 sports.
Loot · leading a side
I've acted in short films, and I made Just Think, an AI short film, for the Higgsfield Global Film Festival. It's where Second Thought AI started.
Loot · every frame is a decision
A fashion store I walked into had a footfall problem. Instead of ads, two friends and I hosted a design festival for its exact customers: film screenings, fashion shows, workshops and keynotes. We organised it, marketed it and found the sponsors ourselves. 350 people came. The full case study
Loot · go where your customers already are
SOCIAL is a phone app I designed at NID to help people use their phones less: daily limits, detox challenges and a community. It won Gold (interface design) and Silver (mobile and web app design) at the International Design Awards 2022 in Los Angeles.
Loot · design can argue with a habit
My dad showed me the share market in class 7. I opened my demat account at 18 and ran college on pocket money I invested. I've been trading for 10 years, and now trade stock futures.
Loot · sizing risk
I've travelled to 10 countries so far.
I play the snare drum and the saxophone. The brass band years never left.
I choreographed a dance group.
I'm learning Silambam, the Tamil martial art of the bamboo staff.
I'm learning mentalism: how people read, and misread, each other.
I've trekked alone through a forest.
I've tried many different cuisines, street stalls first.
I've spent days at a brick kiln and on a building site, working next to the people there, just to understand the work. I'll talk to anyone, and most of what I've built started that way.
Loot · every business idea I've had
I got bored a lot as a kid. Sketching is what I did about it, and it's how I ended up in design school.
I've taken part in Tamil archaeology fieldwork.
I'm into video gaming.
I made a horror graphic novel.
I've attended more than 50 conferences and events across India. Most of what I've built started with a conversation at one of them.
Loot · the room is the research
At Under25 Summit 2023, Second Thought built an immersive installation: an encounter with how you see yourself, walked into rather than looked at.
Loot · space is a medium too
I shoot photographs. It's where I learnt to look for light before the subject.
Loot · seeing before saying
Player profile · who I am
I'm a brand designer by profession, trained in communication design at NID. I run Second Thought, a brand design studio, and before that I built Leggo, an EV fleet for Chennai Metro. Off the clock, I collect side quests.
Skill radar self-rated
Stats
Personality self-read
What I value and the proof